I'm a strategist working across industries, through the domains of technology, culture, and creativity. I use business intelligence, social sciences, and design inquiry to rethink how value gets created and where differentiation emerges.
Selected work and earlier projects
| Client | Project | Services | Year |
|---|---|---|---|
| Archinfo & Biennale Architettura di Venize | Partnership Development | Partnership Strategy, Cultural Systems Design | 2026 |
| University of the Arts Helsinki | Arts-based Entrepreneurship | Insights, Training, Mentoring | 2026 |
| AB Dance Company | Strategy Journey | Strategy, Foresight, Insights | 2026 |
| Children's Culture Centre Färi | Vision and Work Culture | Transition Strategy, Organization Design | 2026 |
| Architecture and Design Museum | Direction for Digital Expansion | Digital Strategy, Creative Strategy | 2025 |
| Fusion Labs | The Mutating Creative Industries | Insights, Foresight, Training | 2025 |
| The National Gallery, Ateneum & Kiasma | Rethinking the Digital Museum | Digital Strategy, Business Development | 2025 |
| Archinfo | Strategy Revision | Insights, Strategy | 2025 |
| Amos Rex | Renewing the Partnership Model | Partnership Strategy, Creative Strategy | 2025 |
| Municipality & SMBs | AI and Digital Transition | Business Strategy, Growth Mapping | 2025 |
| The New Aviation Museum | Operational Concept for New Museum | Service Strategy, Business Development | 2025 |
| Finnish Museums Association | Museum Futures Training | Insights, Foresight, Training | 2025 |
| Design Forum Finland | Circular Design Guidebook | Insights, Foresight, Content | 2024 |
| Helsinki Biennial | Partnership Model Revision | Partnership Strategy, Creative Strategy | 2024 |
| HAM Helsinki Art Museum | Expansion Strategy and Vision | Foresight, Strategy, Business Development | 2024 |
| Children's Culture Centre Färi | Brand Renewal and Renaming | Brand Strategy, Naming | 2024 |
| Turku Music Hall Fuuga | Operational Model and Business Model | Strategy, Business Strategy, Service Strategy | 2023 |
| UN Global Pulse | Collaboration Dynamics and Strategy | Organizational Design & Strategy | 2023 |
| EMMA Espoo Museum of Modern Art | Expansion Vision and Analysis | Strategy, Growth Mapping | 2023 |
| Global Climate Partnership Fund | Brand Reneval | Insights, Brand Strategy | 2023 |
| House of Visual Arts | Operational and Service Concepts | Strategy, Service Strategy | 2023 |
I partner with leaders and teams on questions that span strategy, insight, and innovation. Where the organization is going. What people actually want. What's worth building next.
Strategy
Adaptive strategies, brand evolutions, and growth trajectories for organizations entering new phases or seeking new relevance.
Insights
Making sense of complexity by mapping cultural, social, and technological shifts to reveal patterns and opportunities.
Innovation
Building worlds of offerings, brands, systems, and processes that respond to deep needs and utilize the latest technologies.
Recent thinking
Digital Physics of Markets
AI agents and the systems underlying them are rewriting how supply finds demand. Brands and businesses that survive this need to rethink…
Introducing: Strategy Roast
I made a strategy tool so honest it needs a warning label. It's called the Strategy Roast. Built on Claude, published as a website…
The Abductive Advantage
In unstable environments strategy needs abductive leaps in reasoning. This process belongs to human–machine cognitive assemblages…
The Manifold Strategy
The manifold strategy is a way to think clearly inside the growing weirdness of digitized culture, media, brands, and institutions…
From Systems to Worlds
To engage with the full resolution of reality, we need to enrich both what we model and how we make sense of the world itself…
McKinsey Meets Berghain
The big idea in strategy for 2026: Weave together McKinsey with Berghain as strategy needs to become bilingual…
